Heritage Bank introduced the first transparent MasterCard in Nigeria to demonstrate its commitment to offer innovative e-payment services to its customers.
Ifie Sekibo, managing director/chief executive, Heritage Bank Limited, says the bank’s transparent MasterCard is born out of the bank’s commitment to offer innovative banking services in a more convenient and efficient manner to customers.
“This is the philosophy behind our e-payment services. There is more to e-payment than Nigerians are currently enjoying. We are determined to take Nigerians to new heights of e-payment services that deliver unparalleled convenience and security. That is why we introduced the first transparent MasterCard in Nigeria,” Sekibo says.
Tobe Nnadozie, group head, e-Bank, Heritage Bank, says the transparent MasterCard is available to new and existing customers of the bank, saying “to own a Heritage Bank Transparent MasterCard is easy,” as the card comes with no additional cost beyond the cost of applying for the average MasterCard.
“The Heritage Bank Transparent MasterCard distinguishes our customers. It gives them the prestige and excitement of being part of innovation, which is what the card represents. The youths as well as adults will find it very attractive. Definitely, you will like something that you will see through and something very presentable. It is for everybody. There are millions of people out there yearning for something different, something that would make them stand out from others. They will definitely find the Heritage Bank Transparent MasterCard attractive and embrace it,” Nnadozie says further.
Speaking further, he says the Transparent MasterCard is another reason to bank with Heritage Bank, saying “Heritage Bank is the bank for the future, our style is quite different and we cater for all, we are not just looking at some segments. So, we want everybody to come, whether old, high class, young, the middle class, we cater for everyone.
“Most banks practice is what we call traditional banking and that is what our parents are used to. We cannot leave these people behind; we need to cater for them. We look at the high network customers whom we refer to as the Ivory banking, we also cater for them. There is the new generation which are particularly the youths of these days, the likes of us who like to do banking on the move, people who don’t see reasons to enter the bank before carrying out transactions. Nigerians want to sit on the Facebook or internet and do their banking services. That is the reasoning of the youths of these days. So, we try to cater for them. That’s what’s behind our e-banking offerings. We call it innovation, doing something differently and catering for all these people.
“In addition to these, we are saying to our customers, we are offering the Transparent MasterCard to show that we offer transparent services, transparent charges and all that, and it is to show you that in Heritage Bank, nothing is hidden.”